REAL

OUR ORIGIN

A Legacy of Grassroots Transformation

Origins of REAL (1989): The Beginning of a People-Led Movement REAL was founded in 1989 by Mr. A. Lawrence in Ennayiram Village at a time when rural communities faced deep-rooted challenges of illiteracy, social exclusion, and economic insecurity. What began as a small, non-formal literacy initiative was driven by a strong belief that education is the first step toward dignity, awareness, and self-determination.

From its earliest days, REAL worked closely with marginalized families, focusing on community participation rather than top-down intervention. Literacy programs became spaces for dialogue, confidence-building, and collective thinking—especially for women, who were often excluded from decision-making processes. This early emphasis on inclusion helped communities recognize their own potential to shape change.

As trust grew, REAL’s work naturally expanded beyond education into women’s collectives, livelihood support, and grassroots mobilization, laying a strong foundation for long-term rural development. The organization’s approach was simple yet powerful: sustainable progress must be locally rooted, people-driven, and responsive to real needs.

The humble beginnings of REAL in 1989 shaped its enduring philosophy—to adapt, to empower, and to evolve with communities. What started in one village would eventually grow into a multi-district movement, but its origins remain firmly grounded in the belief that meaningful change begins at the grassroots.

About Us

A Legacy of Grassroots Transformation

Our Origins (The Narrative)

Rooted in Reality, Driven by Justice. Established in 1989, Rural Education and Action for Liberation (REAL) began as a youth-led movement in Ennayiram Village, Villupuram. Founded by Mr. A. Lawrence, the organization emerged from a deep desire to free marginalized rural communities from the cycle of poverty, illiteracy, and social suppression.

Over three decades later, REAL has evolved into a leading humanitarian organization in South India. While our reach has expanded, our core philosophy remains unchanged: Development cannot be given; it must be achieved through empowerment.

OUR JOURNEY

History & Milestones

Decades of Impact: From a Village Movement to a Development Catalyst

What began in 1989 as a spark of hope in Ennayiram Village has evolved into a multi-district development movement. REAL’s journey reflects continuous adaptation—from basic literacy to digital equity, and from emergency relief to long-term climate and livelihood resilience.

PHASE I: Foundation & Community Mobilisation (1989–2000)

Building voices, confidence, and livelihoods at the grassroots

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1989

The Inception

REAL was founded by Mr. A. Lawrence in Ennayiram Village as a grassroots initiative providing non-formal literacy to address social exclusion.

👩‍💼
1991–1994

Women as Change Leaders

Formation of Self-Help Groups (SHGs) and Income Generation Programmes that strengthened women’s financial independence.

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1995–1996

Collective Strength & Governance

Expansion into Kattumannar Koil with federation of women’s groups to amplify community voice in local governance.

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1998–2000

Livelihood Innovation

Establishment of the Milk Chilling Unit at Ennayiram, creating stable income security for dairy farmers.

PHASE II: Relief, Rehabilitation & Infrastructure (2001–2011)

From emergency response to permanent resilience

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2002–2004

Sanitation Breakthrough

Launch of the Total Rural Sanitation Programme, promoting hygiene, dignity, and improved public health.

🌊
2005–2007

Tsunami Rehabilitation

Interventions in coastal Koonimedu, supporting immediate relief and long-term livelihood recovery.

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2008–2009

Housing for Resilience

Construction of permanent and low-cost disaster-resistant homes for families in vulnerable conditions.

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2010–2011

Protecting Childhood

Launch of the Children Development Programme ensuring school enrolment and elimination of child labour.

PHASE III: Innovation, Scale & Global Recognition (2012–2018)

Technology, partnerships, and global validation

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2012–2013

Cyclone Thane Response

Emergency response and rehabilitation for cyclone-affected communities in the S. Puthur region.

2013–2014

Silver Jubilee

Celebration of 25 years, marking REAL’s transition into a professional multi-sector organization.

🌍
2015–2016

WASH Goes Global

Prefabricated ferro-cement toilet models replicated internationally in Ghana and South Africa.

🤝
2017–2018

Strategic CSR Partnerships

Expansion through corporate partnerships enabling large-scale CSR-led development programmes.

PHASE IV: Digital Equity & Future (2019–Present)

Bridging rural communities with the future

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2019–2021

Education 2.0

Establishment of Model Schools and Digital Learning Centres with global tech partners.

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Today & Beyond

Integrated Transformation

Integrating climate resilience and digital literacy for future-ready rural communities.

Our Vision

A society transformed—where vulnerable communities control their resources, exercise their rights, and actively participate in the decision-making processes that shape their lives. We envision a world of social justice, equal opportunity, and sustainable quality of life for all.

Our Mission

To act as a catalyst for change by establishing and federating Community-Based Organizations (CBOs). We build mass movements at the village level to advocate for socio-economic development, influence policy, and function as a pressure group that shifts power back to the poor.

Governance & Strategy

Legal Status

The 5-Year Strategy

Our roadmap for sustainable impact.

Financial Integrity

Adhering to highest standards of transparency.

Awards & Recognition

Best SHG Award (State Level)

Best SHG Award (State Level) Awarded to Manimegalai SHG, Kattumannar Koil.

Disaster Response Excellence

Recognized by TN Govt for rapid response during Tsunami & Flood relief.

Global Innovation

"Prefabricated Ferro Cement" toilet model replicated in Ghana & South Africa.

Housing Excellence

District recognition for constructing 276 permanent disaster-resilient houses.

Our Core Values & Principles

Highlights of Our Five-Year Strategy

REAL’s five-year strategic plan focuses on creating deeper and more measurable impact across rural communities. Our priority areas include:

  • Strengthening foundational education and reducing dropout rates in rural villages.
  • Improving community health and nutrition, especially among women and children.
  • Expanding sustainable livelihood models for vulnerable families.
  • Enhancing WASH facilities to improve hygiene, sanitation, and water security.
  • Strengthening child protection systems within families, schools, and communities.
  • Building strong community institutions that can lead long-term development independently.

This strategy ensures that REAL’s work is sustainable, scalable, and community-owned.

REAL’s Approach

REAL adopts holistic, rights-based, and community-centered approaches to address the interconnected needs of rural development. Our key approaches include:

Child & Women-Centered Development Approach

Ensuring that all programs place the well-being, safety, and empowerment of children and women at the core.

Participatory Community Approach

Engaging community members, local leaders, and grassroots groups in planning, decision-making, and monitoring development activities.

Rights-Based
Approach

Promoting access to education, health, safety, and economic opportunities as basic rights, not privileges.

Evidence & Data-Driven Planning

Using community data, assessments, and field research to design effective, context-specific interventions.

Sustainability & Local Leadership

Building local capacities, strengthening village institutions, and ensuring communities can independently sustain progress.

Integrated, Holistic Development

Addressing education, health, livelihoods, and protection together, recognizing that real change requires a multi-dimensional approach.

Board & Leadership

Name Position on Board Professional Background
Mr. A. Lawrence President cum Director Founder, Rural Education and Action for Liberation (REAL)
Mr. L.R. Selvakumar Vice President Specialist in Literacy & Women's Development
Mr. V. Arumugham Secretary Educationist & Community Federation Strategist
Mr. Paul Arokiadoss Joint Secretary Consultant, Child Protection & Disaster Management
Mr. R. Ravi Treasurer Advisor, Rural Infrastructure & Government Linkages
Mr. A. Michael Executive Member Retired Army Personnel & Social Worker
Mrs. G. Amudha (A) Jagadeeswari Executive Member Corporate Fundraiser & Social Work Professional (MSW)
Mrs. L. Anthony Vinolia Executive Member Educator & Child Rights Advocate
Mrs. N. Sumitha Executive Member Specialist in Micro-Enterprises & Livelihoods